Google Analytics is the web analytics tool designed by Google to help advertisers improve their website and generate a higher marketing ROI.
The success of your online marketing activities is highly influenced by the website. Your return on investment in search engine- or email marketing is strongly depending on the number of online sales or leads at the lowest possible price. Many customers exit the ordering process prematurely. This ordering process is also known as the sales funnel. What is the status of the sales funnel on your website?
A large portion of the visitors on your website will not ‘convert’ but instead exit the ordering process. Depending on your industry differences in conversion percentages will vary. However, implementing a small adjustment on your site can already make a huge difference.
*Conversion percentage = percentage of the total amount of visitors that convert to an actual sale or lead.
In the example above only 3 of 100 visitors convert to an actual customer. The most important question in this case is: where and why do visitors abandon your sales funnel?
With Google Analytics you gain insights in the browsing behavior of the visitors on your website. With these insights the following questions can be answered -
- What is the origin of my visitors?
- How long do these visitors stay on certain pages?
- On which page do visitors exit my website?
The answers to these questions enable you to determine which improvements have to be made on your website in order to maximize return on your investment.
Google Analytics target audience?
Google Analytics can be used for all kinds of marketing websites such as E-commerce, Lead generation and Branding. Google Analytics produces viable information for the whole organization, ranging from Management to Marketers and Webmasters. With Google Analytics you -
- See all ROI concerning marketing activities in one transparent report.
- Are able to generate maximum marketing conversions against the lowest possible cost.
- Are able to improve website usability based on data and analyze results.
Why Google Analytics?
Google Analytics is free, quick to implement and very user-friendly. Elaborate training sessions and complex implementation now belong to the past. By linking Google Analytics to your existing Google Adwords account you have all Adwords data directly available in Analytics.
What can Maxlead do for you?
When you want more insights in the behavior of the visitors on your website then Google Analytics is the solution you are looking for. We help you implement Google Analytics and explain the user interface in detail. With this knowledge you are able generate data in no time in one of the comprehensible reports. Maxlead can also supply the analysis of the website and give you extensive advice on possible website improvements.
Google Analytics support by Maxlead includes -
- Start up and implementation of Analytics account
- Setting up goalfunnels, keywordfilters, etc.
- Data analysis and reporting
- Advice on website usability and conversion funnel improvements