Infographic: Snap ads or Instagram Stories ads?

Snapchat was the fastest growing social media platform in the world, until August 2016 when Facebook released Instagram Stories. The very innovative, modern and very engaging Snapchat features were copied into Instagram Stories including the creative options and the 1 day only feature. Many people considered it a rip-off. Instagram CEO Kevin Systrom agrees. When … Meer lezen Infographic: Snap ads or Instagram Stories ads?

What is Enhanced Ecommerce and why do you need it?

Enhanced Ecommerce (EEC) is a Google Analytics plug-in, which gives us an opportunity to get better insights in the shopping behavior of our users. When we compare EEC with standard Ecommerce implementation – the main benefit is that we get access to a lot of new valuable reports. Another advantage is, that you will be … Meer lezen What is Enhanced Ecommerce and why do you need it?

5 Most Common Problems in Google Analytics Accounts

Whenever we start an analytics project for a new client, the first thing we do is a complexity scan of the Google Analytics Account of this client. We go through basic and advanced settings, check the data quality and consistency – we try to find weak spots and make suggestions on how they can be … Meer lezen 5 Most Common Problems in Google Analytics Accounts