User ID vs. Client ID or why Google Analytics data is not entirely correct?

Let’s start this topic by looking at the basic principles of Google Analytics; its building blocks. To organise data in structures, Google Analytics uses 3 simple components: Users, Sessions, and Interactions. These components are related to each other and are in a hierarchy as we can see in the picture below: Interactions (or hits) are … Meer lezen User ID vs. Client ID or why Google Analytics data is not entirely correct?

Basic reports in Google Analytics that you shouldn’t overlook

Google Analytics contains a lot of basic and advanced reports, which are divided into four bigger groups – Audience, Acquisition, Behavior and Conversions. I chose four reports, one from each report, which you shouldn’t overlook. AUDIENCE This group contains reports about your audience – these reports provide answers to questions as: who are your visitors, … Meer lezen Basic reports in Google Analytics that you shouldn’t overlook

Is the data analysis borderless? (new Google APIs)

Do you miss the proper analysis of the data from pictures, videos or long texts? No problem. A few weeks ago Google introduced its new APIs, which solve a lots of problems and gives the answer to a lots of questions. Google Vision API DEMO: https://cloud.google.com/vision/ This API gives us the power to analyse pictures … Meer lezen Is the data analysis borderless? (new Google APIs)

Benefits from linking Ads and Google Analytics

Linking Google Ads and Google Analytics together brings a lot of benefits for advertisers and also analysts. Besides sharing metrics from one tool to another, it also offers importing: goals, transactions (including the actual revenue) and  audiences from Google Analytics to Ads. After linking and importing, you will have a lot of useful data to … Meer lezen Benefits from linking Ads and Google Analytics

Scopes in Google Analytics and how to use them in your reports

Google Analytics is a great tool that helps to track performance of any online business activity or visitor interaction. However, to have a powerful tool without understanding how to use it, can be dangerous in our decision making and online investments. In order to maximize our insights in our Google Analytics data, it is very … Meer lezen Scopes in Google Analytics and how to use them in your reports