How to succeed in international content marketing

Do you work in content marketing at an international organisation? Then you surely know by experience that setting up content marketing can be quite a challenge. Decentralised marketing organisations are often faced with the challenge of involving international stakeholders, keeping the process going, and exchanging knowledge and best practices. Centralised marketing organisations often believe that … Meer lezen How to succeed in international content marketing

International SEO: successfully crossing borders

Do you have a multi-language website? Or are you considering taking the (online) step abroad? Then you will face a number of interesting SEO challenges; you want your target audience to be able to find you across ‘organic’ borders. This is where international SEO comes into play. International SEO focusses on the issues here below. … Meer lezen International SEO: successfully crossing borders