Basic reports in Google Analytics that you shouldn’t overlook

Google Analytics contains a lot of basic and advanced reports, which are divided into four bigger groups – Audience, Acquisition, Behavior and Conversions. I chose four reports, one from each report, which you shouldn’t overlook. AUDIENCE This group contains reports about your audience – these reports provide answers to questions as: who are your visitors, … Meer lezen Basic reports in Google Analytics that you shouldn’t overlook

What is Enhanced Ecommerce and why do you need it?

Enhanced Ecommerce (EEC) is a Google Analytics plug-in, which gives us an opportunity to get better insights in the shopping behavior of our users. When we compare EEC with standard Ecommerce implementation – the main benefit is that we get access to a lot of new valuable reports. Another advantage is, that you will be … Meer lezen What is Enhanced Ecommerce and why do you need it?

5 Most Common Problems in Google Analytics Accounts

Whenever we start an analytics project for a new client, the first thing we do is a complexity scan of the Google Analytics Account of this client. We go through basic and advanced settings, check the data quality and consistency – we try to find weak spots and make suggestions on how they can be … Meer lezen 5 Most Common Problems in Google Analytics Accounts