User ID vs. Client ID or why Google Analytics data is not entirely correct?

Let’s start this topic by looking at the basic principles of Google Analytics; its building blocks. To organise data in structures, Google Analytics uses 3 simple components: Users, Sessions, and Interactions. These components are related to each other and are in a hierarchy as we can see in the picture below: Interactions (or hits) are … Meer lezen User ID vs. Client ID or why Google Analytics data is not entirely correct?

Benefits from linking Ads and Google Analytics

Linking Google Ads and Google Analytics together brings a lot of benefits for advertisers and also analysts. Besides sharing metrics from one tool to another, it also offers importing: goals, transactions (including the actual revenue) and  audiences from Google Analytics to Ads. After linking and importing, you will have a lot of useful data to … Meer lezen Benefits from linking Ads and Google Analytics