New role for the supply chain in online marketing and sales.

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New role for the supply chain in online marketing and sales

Many manufacturers owe their historic success to a high-performance supply chain. However, the internet has drastically changed the marketing & sales process. This often has significant consequences for collaboration with the supply chain. In some cases, the intermediate links between company and customer have all but disappeared (disintermediation). Download our whitepaper: New role for the supply chain in online marketing & sales

Is your supply chain strategy still profitable?

Both national and international B2B and B2C businesses with a supply chain are facing this challenge. Is your business still ‘stuck’ to an outdated supply chain policy or are you developing a new distributor strategy? Maxlead can help you successfully integrate your supply chain with your online business model.

The role of the supply chain is decreasing

Whitepaper: Six supply chain strategies for online business models

This whitepaper clearly shows the effect of the internet on the sales process and the consequences for the supply chain. It describes 6 proven strategies for a new approach to supply chains in an online business context. The whitepaper also includes examples of businesses that follow these strategies, the advantages and disadvantages of these strategies, as well as 12 tips for optimising your supply chain.

Six supply chain strategies for online business models

  • Intermediary Support Strategy
  • Differentiation Strategy
  • Conflict Avoidance Strategy
  • Channel Absorption Strategy
  • Information Sharing Strategy
  • Profit Sharing Strategy

Would you like to discuss success supply chain strategies in online business? Contact Ronald van Klooster, director of Maxlead.

Download our whitepaper: New role for the supply chain in online marketing & sales

 

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