New cookie labeling requirements

Prevent issues with your website This month (February 2020) Google is rolling out new requirements on the use of certain cookies in the Chrome browser. Google Chrome will now ‘block’ certain cookie functionalities, even though these can be very important to your website. Much like Chrome, most major browsers are now reviewing their cookie settings. … Meer lezen New cookie labeling requirements

Abovo Media has acquired digital marketing agency Maxlead

As of today, Abovo Media has acquired digital marketing agency Maxlead. Together, this creates a very powerful and effective agency group that serves its existing and potential customers across the full media spectrum. The two agencies will retain their existing identities and will be housed in Hoorn and Oegstgeest, respectively. From now on, they will … Meer lezen Abovo Media has acquired digital marketing agency Maxlead

Successful international expansion

Does your company do business in several countries? Or are you considering expansion to foreign markets? Carefully orchestrating your international online marketing efforts can lead to substantial profits. The things we learn in one country can often be used for better results in other countries as well. If you want your multilingual website to be … Meer lezen Successful international expansion

Migration from Google Analytics for Mobile Apps to Analytics for Firebase

Important announcement by Google: “Google Analytics for Mobile Apps will end…” Google declared that Google Analytics for Mobile apps will sunset. Stage 1 of this process will take effect on October 31st of this year (2019). From this date on, mobile app tracking data for free Google Analytics-accounts will no longer be accepted. Administrators of … Meer lezen Migration from Google Analytics for Mobile Apps to Analytics for Firebase

How to succeed in international content marketing

Do you work in content marketing at an international organisation? Then you surely know by experience that setting up content marketing can be quite a challenge. Decentralised marketing organisations are often faced with the challenge of involving international stakeholders, keeping the process going, and exchanging knowledge and best practices. Centralised marketing organisations often believe that … Meer lezen How to succeed in international content marketing

International SEO: successfully crossing borders

Do you have a multi-language website? Or are you considering taking the (online) step abroad? Then you will face a number of interesting SEO challenges; you want your target audience to be able to find you across ‘organic’ borders. This is where international SEO comes into play. International SEO focusses on the issues here below. … Meer lezen International SEO: successfully crossing borders

Organising international B2B online marketing Part 1: organisational structure

Thanks to today’s technology, it’s never been easier to target potential customers outside your own country. With the world at your fingertips, international online marketing is an opportunity you can’t afford to ignore.

Easier said than done. The logistics of managing online marketing teams working in different languages and different time zones can be daunting. Add local differences in platforms, legislation, market conditions and cultures, and it’s easy to see that international online marketing is no mean feat. So what is the best way for an international organisation to tackle these issues?

Meer lezenOrganising international B2B online marketing Part 1: organisational structure

Critical Success Factors in online marketing

What is the one thing your company cannot do without? Is it your knowledgeable webcare department? Your online lead follow-up? Perhaps it’s your location? Or is it your responsive mobile website? Whatever it is, those elements or activities that are essential to your current business operations and vital for your future success are your Critical Success Factors. Given their importance both today and tomorrow, it’s obvious that your Critical Success Factors should be given both attention and investment.
This article gives a brief how-to style introduction to Critical Success Factors and then looks at what they mean for your online marketing.

Meer lezenCritical Success Factors in online marketing

User ID vs. Client ID or why Google Analytics data is not entirely correct?

Let’s start this topic by looking at the basic principles of Google Analytics; its building blocks. To organise data in structures, Google Analytics uses 3 simple components: Users, Sessions, and Interactions. These components are related to each other and are in a hierarchy as we can see in the picture below: Interactions (or hits) are … Meer lezen User ID vs. Client ID or why Google Analytics data is not entirely correct?