Thanks to today’s technology, it’s never been easier to target potential customers outside your own country. With the world at your fingertips, international online marketing is an opportunity you can’t afford to ignore.
Easier said than done. The logistics of managing online marketing teams working in different languages and different time zones can be daunting. Add local differences in platforms, legislation, market conditions and cultures, and it’s easy to see that international online marketing is no mean feat. So what is the best way for an international organisation to tackle these issues?