Maxlead Online Marketing blog.

Migration from Google Analytics for Mobile Apps to Analytics for Firebase

Migration from Google Analytics for Mobile Apps to Analytics for Firebase

Important announcement by Google: “Google Analytics for Mobile Apps will end…” Google declared that Google Analytics for Mobile apps will sunset. Stage 1 of this […]

How to succeed in international content marketing

How to succeed in international content marketing

Do you work in content marketing at an international organisation? Then you surely know by experience that setting up content marketing can be quite a […]

International SEO: successfully crossing borders

International SEO: successfully crossing borders

Do you have a multi-language website? Or are you considering taking the (online) step abroad? Then you will face a number of interesting SEO challenges; […]

Organising international B2B online marketing Part 1: organisational structure

Organising international B2B online marketing Part 1: organisational structure

Thanks to today’s technology, it’s never been easier to target potential customers outside your own country. With the world at your fingertips, international online marketing […]

Critical Success Factors in online marketing

Critical Success Factors in online marketing

What is the one thing your company cannot do without? Is it your knowledgeable webcare department? Your online lead follow-up? Perhaps it’s your location? Or […]

The Lifecycle of an Analytics Project

The Lifecycle of an Analytics Project

Business Goals We believe every project should start with the definition of the goals of the business and project. You might think that every business […]

User ID vs. Client ID or why Google Analytics data is not entirely correct?

User ID vs. Client ID or why Google Analytics data is not entirely correct?

Let’s start this topic by looking at the basic principles of Google Analytics; its building blocks. To organise data in structures, Google Analytics uses 3 […]

Basic reports in Google Analytics that you shouldn’t overlook

Basic reports in Google Analytics that you shouldn’t overlook

Google Analytics contains a lot of basic and advanced reports, which are divided into four bigger groups – Audience, Acquisition, Behavior and Conversions. I chose […]

Is the data analysis borderless? (new Google APIs)

Is the data analysis borderless? (new Google APIs)

Do you miss the proper analysis of the data from pictures, videos or long texts? No problem. A few weeks ago Google introduced its new […]