Maxlead Online Marketing blog.

The Lifecycle of an Analytics Project

The Lifecycle of an Analytics Project

Business Goals We believe every project should start with the definition of the goals of the business and project. You might think that every business […]

User ID vs. Client ID or why Google Analytics data is not entirely correct?

User ID vs. Client ID or why Google Analytics data is not entirely correct?

Let’s start this topic by looking at the basic principles of Google Analytics; its building blocks. To organise data in structures, Google Analytics uses 3 […]

Basic reports in Google Analytics that you shouldn’t overlook

Basic reports in Google Analytics that you shouldn’t overlook

Google Analytics contains a lot of basic and advanced reports, which are divided into four bigger groups – Audience, Acquisition, Behavior and Conversions. I chose […]

Is the data analysis borderless? (new Google APIs)

Is the data analysis borderless? (new Google APIs)

Do you miss the proper analysis of the data from pictures, videos or long texts? No problem. A few weeks ago Google introduced its new […]

Benefits from linking Ads and Google Analytics

Benefits from linking Ads and Google Analytics

Linking Google Ads and Google Analytics together brings a lot of benefits for advertisers and also analysts. Besides sharing metrics from one tool to another, […]

Scopes in Google Analytics and how to use them in your reports

Scopes in Google Analytics and how to use them in your reports

Google Analytics is a great tool that helps to track performance of any online business activity or visitor interaction. However, to have a powerful tool […]

Infographic: Snap ads or Instagram Stories ads?

Infographic: Snap ads or Instagram Stories ads?

Snapchat was the fastest growing social media platform in the world, until August 2016 when Facebook released Instagram Stories. The very innovative, modern and very […]

What is Enhanced Ecommerce and why do you need it?

What is Enhanced Ecommerce and why do you need it?

Enhanced Ecommerce (EEC) is a Google Analytics plug-in, which gives us an opportunity to get better insights in the shopping behavior of our users. When […]

5 Most Common Problems in Google Analytics Accounts

5 Most Common Problems in Google Analytics Accounts

Whenever we start an analytics project for a new client, the first thing we do is a complexity scan of the Google Analytics Account of […]